📖 Chapter 4: Building Your Enrollment Page

You have an amazing challenge.
Your content is ready.
Your system is set up.

But… no one is buying.

Why?

Because your enrollment page is not telling the right story.
It is the very first bridge between your potential customer and you.

The scary stats:

The good news:

A high converting landing page follows a clear formula that anyone can learn and repeat.

In this chapter, we will walk through exactly how to build a page that turns visitors into buyers, step by step.

When someone lands on your page, their brain runs through a rapid internal checklist:

Seconds 0 - 3: “What is this? Is this for me?”
→ If that is not clear immediately = instant exit

Seconds 3 - 7: “What do I get? What does it cost?”
→ If it does not feel interesting or relevant = exit

Seconds 7 - 15: “Why this? Why now?”
→ If it does not feel compelling = exit

Seconds 15 - 30: “Do I trust this? Does it really work?”
→ If there is no trust = exit

Seconds 30 - 60: “OK. How do I buy?”
→ Purchase

Your job is to answer each of these questions at the right time, in the right way.

Every potential customer arrives with built in skepticism:

A great landing page answers all five objections – in the right order.

CommuniPass gives you a built in structure for a high converting sales page.
There are 7 core sections you need to fill out, in this order:

Full structure:

Now let’s go through each part and see how to fill it out properly.

A VSL – Video Sales Letter – is one of the most powerful tools for turning visitors into buyers.

The numbers:

Example script (Sleep Challenge):

“Hey, I’m Jennifer. I am a baby sleep coach.

If you landed on this page, I am guessing your nights probably look something like this:

It’s 11 pm. You have been trying to get your baby to sleep for two hours. You rocked, you walked, you nursed, you changed a diaper – everything. And they just will not fall asleep.

Then finally, after another 30 minutes, they crash. You lie down, close your eyes…

And suddenly – crying. You are back to square one.

The next morning you need to be up at 6, and you feel like a zombie. No energy. No patience. You just want to sleep. And your baby is exhausted too.

I know exactly how that feels. Because I was there too.”

Why this works:

“Most parents think the problem is the baby. That the baby is ‘difficult’ or ‘just does not sleep.’

But the truth is different.

The problem is that no one taught you how to recognize the signals your baby is giving you.

Every baby gives 5 to 7 clear signals that they are ready to sleep. We call this the ‘golden sleep window’.

If you catch that window – they fall asleep in minutes.
If you miss it – you are in for hours of struggle.

It is not your fault no one explained that to you.
But now you finally have a chance to learn a system that works.”

Why this works:

“I created a 5 day challenge that walks you step by step through my exact method.

Day 1: Learn the 5 main tiredness signals and when your baby is truly ready to sleep
Day 2: Build a simple evening routine that tells your baby’s brain ‘It is sleep time’
Day 3: Learn the quick soothing technique – how to put them to sleep in 10 minutes
Day 4: What to do if they wake up at night
Day 5: Personal adjustments for your specific situation

Each day you get one simple task. 10 to 15 minutes. A short video plus clear instructions.
And you receive everything directly on WhatsApp, email, or whatever platform is easiest for you.”

Why this works:

“So far, more than 1,200 parents have gone through this challenge.

89 percent of them reported that by the end of the challenge, their baby fell asleep in 10 minutes or less.

Here is what one mom said…”

[Insert short 15 second clip or quote]

Why this works:

“The next round of this challenge starts on June 15.

The regular price is 79 dollars. But if you join before Sunday at midnight, you get it for 49 dollars.

That is less than dinner out. Less than a single session with a private sleep consultant – which usually costs 150 to 300 dollars.

In return, you get a system that actually works, that can save you hours of struggle every night, and give you your evenings – and your sanity – back.

You have two options: keep suffering through endless nights… or choose a path that leads to real sleep.”

“Dozens of parents already joined this round. I close enrollment as soon as we hit capacity or the challenge starts.”

Why this works:

“Here is what I want you to do:

Click the button below this video.
Join the challenge in under two minutes.
And in just 5 days, you will know how to get your baby to sleep in 10 minutes.

You can keep trying random tips you find online…

Or you can give yourself a method that has already worked for hundreds of parents.

I will be waiting for you on the inside.
Let’s do this together.”

Why this works:

Recommended tools:

This is the first section after the video.
Its role: deepen the pain and present the challenge as the clear solution.

You already have great Hebrew examples (sleep challenge, weight loss). In English for the American audience, you might write something like:

Headline:

“For exhausted parents who feel like every night is a battle – here is how to get your baby to fall asleep in 10 minutes.”

Then follow with:

Headline:

“For busy professionals who ‘don’t have time’ for the gym – lose 8 pounds in 21 days without giving up your life.”

Then describe:

Key principles for this section:

People need to know exactly what they are paying for.

What You Get In The “Sleep In 10 Minutes” Challenge

🎯 5 days of structured, premium content:

📱 Support and accountability:

🛠️ Practical tools you can download and keep:

🎁 Special bonuses worth 171 dollars:

You can adapt all the exact items you wrote in Hebrew into clean English bullets, with dollars instead of shekels.

Principles:

Many people do not buy simply because they don’t understand how it works technically.
You must remove confusion.

Example: “How It Works – As Simple As 1 2 3 4”

Step 1: Sign up

Step 2: Choose your platform

Step 3: Receive your daily content

The task takes 10 to 15 minutes a day.
You can complete it whenever it works for you.

Step 4: Finish and celebrate

Answer questions like:

Principles:

This is where people decide: “This is me” or “This is not for me.”

Use positive bullet points for “for you if…” and honest bullet points for “not for you if…”

Principles:

Your FAQ should not just be technical. It should address real fears:

Write 8 - 12 questions and answers in simple, conversational language.

This is your most powerful section.

Types of social proof:

Good testimonial formula:

Adapt your Hebrew testimonials into American style ones with locations like:

And use pounds and hours instead of kilos, etc.

This is where you explain why you are the right person to lead this challenge.

Principles:

This is the place where you frame the price, show the value, and create urgency.

Example styles (which you can easily adapt):

“The total value of everything inside the challenge is 469 dollars.
The regular price is 79 dollars.
Today, you can join for 49 dollars.”

Then:

Before you launch, run through this:

In this chapter, you learned:

The most important principle:

A great landing page is just an honest, structured conversation with your ideal client.

Talk to them like a real person.
Show that you understand their world.
Explain their problem better than they can explain it themselves.
Present a clear path to a specific result.
Prove that it works.
Make it easy and safe to say “yes”.

Do that – and they will buy.