The challenge duration is based on two settings:
Start date
Number of challenge days
The duration reflects the total calendar days from the start date to the end date.
For example: if your challenge is set for 21 days and starts on the 1st of the month, it will end on the 21st.
However – the actual number of content days depends on your delivery settings.
If you chose not to send content on certain days, such as Saturday, Sunday, or both – the number of active content days will decrease.
Example:
In a 21-day challenge, if you disabled content delivery on both Saturday and Sunday, that’s 2 skipped days per week.
Over 3 weeks, you’ll skip 6 days, meaning you’ll actually send only 15 pieces of content.
To summarize:
Challenge duration = start date + total calendar days
Actual content days = total days minus the days you’ve disabled delivery
We recommend checking this in advance to plan your content schedule accordingly.